WOOOBA · SPORTWorld One On One Ballers Association
What is WOOOBA?
The home for everyday players
🏀 What Is WOOOBA? — Seek. Challenge. Play.
The Platform
WOOOBA is a real-time global map of pickup games, players, courts & pitches — a player's ecosystem for grassroots basketball and soccer, driven by your PlayerProfile.
"The next LinkedIn, but for social sports."
Healthy social media aimed at offline play — brands engage and reward everyday players organically, and machine-learning matching connects people of similar ability.
Organise a Game in Seconds
1
Create a game · repeat weekly
2
Choose a court or pitch · global map
3
Invite ballers · any skill level
4
Players join & pay · via the Wallet
5
Randomise sides & play · share highlights
Feature Set
In The App — Creating a Pickup Game
1Set up a game
2Choose a court
3Invite players
4Players join
5Choose sides
🏀 NBA — Rollout to millions of grassroots players
In discussion — a revenue-share and equity-based partnership.
#1 pickup basketball app in Reading, England
105 UK facility-network basketball sites
NPR featured (2024)
$70B TAM · $3.6B SAM (60M players USA/UK)
💰 The Business Model — Fifty Cents Per Player, Per Game
The Unit — One Community
$0.50
Per player · per game
Players per community× 20
Games per month× 8
Core game fees / month= $80.00
+ Top-up & cash-out fees (net)+ $18.05
$98.05
Per community · per month · ≈ $1,177 / yr
Same unit for basketball & soccer — only the community count differs. Fees are paid from pre-funded Wallets, so game & subscription streams carry no processing cost. Subscription games lift a community toward ≈ $240/mo.
The Wallet Loop
Player tops up
Pre-funds the Wallet · 3×/mo
WOOOBA +$0.30 net
→
Plays games
$10 to join · 8 games/mo
WOOOBA +$0.50 / game
→
Organizer collects
$9.50 pot per player, in-Wallet
No processor touches it
→
Cashes out
To bank · once a month
WOOOBA +$0.05 net
Stream 1 · 93% of revenue · 100% margin
Core Game Fees
$80.00
20 players × 8 games × $0.50
Drawn from the pre-funded Wallet — no processor touches it, so every cent is kept.
Stream 2 · net of processing
Top-up Fees
$18.00
3 top-ups × 20 players / mo
$0.50 flat ≤ $20, else 1% + $0.50 · nets +$0.30 after processing.
Stream 3 · net of processing
Cash-out Fees
$0.05
1 organizer payout / mo
$0.25 flat per withdrawal · nets +$0.05 after the $0.20 payout fee.
Releasing now
Stream 4 · 100% margin
Game Subscriptions
$1.50
per player × per game · monthly sub
Organizers can now offer a monthly subscription to their game — WOOOBA earns $1.50 per player per game, pure margin like the game fee. A full-subscription community ≈ $240/mo.
1 community ≈ $98 / mo
20 players · proven at Reading Rockets (UK)
→
1 region = $235K ARR
200 communities · Nov 2026 launch goal
→
USA Yr 3 = $29.2M ARR
24,834 communities · $0 paid CAC
One model, twelve nations.
From a proven UK base to $640M ARR · Global 5-year model
12
Countries
544,080
Communities · Yr 5
10.9M
Players · Yr 5
$640M
Global ARR · Yr 5
🌍 Markets & 5-Year Outcome by Country
| Country | 🏀 Bball | ⚽ Soccer | Mix | Start | Yr5 Comm | Yr5 ARR |
|---|---|---|---|---|---|---|
| 🇬🇧 United Kingdom | 2.0M | 11.0M | 15% | 200 | 112,181 | $132M |
| 🇩🇪 Germany | 1.8M | 7.0M | 20% | 140 | 78,527 | $92M |
| 🇯🇵 Japan | 3.5M | 5.0M | 41% | 130 | 72,918 | $86M |
| 🇫🇷 France | 2.5M | 5.0M | 33% | 120 | 67,309 | $79M |
| 🇪🇸 Spain | 2.0M | 4.5M | 31% | 100 | 56,091 | $66M |
| 🇮🇹 Italy | 1.5M | 4.5M | 25% | 90 | 50,482 | $59M |
| 🇦🇺 Australia | 1.3M | 1.9M | 41% | 50 | 28,045 | $33M |
| 🇨🇦 Canada | 1.4M | 1.5M | 48% | 40 | 22,436 | $26M |
| 🇧🇪 Belgium | 0.4M | 1.4M | 22% | 30 | 16,827 | $20M |
| 🇬🇷 Greece | 0.6M | 1.1M | 35% | 30 | 16,827 | $20M |
| 🇳🇱 Netherlands | 0.5M | 1.5M | 23% | 30 | 16,827 | $20M |
| 🇩🇰 Denmark | 0.1M | 0.6M | 20% | 10 | 5,609 | $7M |
📈 Global ARR Trajectory
⚙️ The Model
Per community / month$98.05
Unit20 players · 8 games · $0.50
MilestoneNov 2026 · scaled
Growth+15%/mo → taper 2%
Sport mixReal, per country
Acquisition$0 paid CAC
💰 Bear / Base / Bull — Year 5
Bull
$434M
68% margin
15% growth · lean cost
Base
$147M
38% margin
15% growth · full headcount
Bear
$30M
32% margin
10% growth · lean cost
Bull/Base flex cost (both $640M revenue); Bear flexes growth (10%/mo → $94M revenue). Compounding is rate-sensitive: 10% vs 15% lands Year-5 revenue at ~15% of base. Even the bear case is profitable at $30M net.
● Product-market fit — live today: Reading Rockets (UK)
Recurring weekly men's & women's games already transacting on WOOOBA. The UK isn't a projection — it's proof the engine works.
In the app right now — the actual game tile: "Reading Rockets's female Back to Basketball" · Mon 19:45–20:45 BST · University of Reading Sports Park · Ask to join for £7.50 via the Wallet · 10/12 spots · ages 18–35 · all abilities welcome · organised by Reading Rockets Basketball Club
🇺🇸 USA Forecast — The First Three Years
24,834
Communities · Yr 3
496,676
Players · Yr 3
$29.2M
Yr-3 ARR · Run-rate
$132M
Yr-5 US Target
Combined US ARR run-rate · 🏀 75% basketball ($21.9M Yr 3) · ⚽ 25% soccer ($7.3M Yr 3)
Unit of expansion1 region = 200 communities
Per region$235K ARR · 4,000 players
Launch goalNov 2026 · 1 region live
Scale path~124 regions Yr 3 → ~561 Yr 5
● $0 paid CAC — partnership-led
Quantified pipeline of $20M addressable ARR (US Youth/Adult/Club Soccer, AAU at 8% capture) — none baked into the forecast. Soccer Mates Brooklyn (~8,000 members) committed to migrate in 2026.
🏆 Backed At The Highest Level
WOOOBA solves an important mass sports participation problem, the revenue model is geared to scale quickly, and Dan and his Team are the right, relentless, multi-talented team to grow it globally.”
Richard Scudamore — CEO / Executive Chairman, Premier League · 1999–2018
Ran the Premier LeagueTwo decades · CEO & Exec Chairman
Role at WOOOBABoard Advisor & angel investor
Independently reportedNPR / Ideastream Public Media · 2024
🏀 The Team — 17 builders & operators
Executive
Daniel
CEO · Product
Christopher
CTO
Kim
CXO
Richard Scudamore
Board Advisor
Joe
CMO
Paul
CFO · Football
Product & Engineering
Kelsey
Lead Product Design
Radhika
Lead UX
Taras
Head of Fintech
Fahd
Lead Backend
Ashish
Sr. iOS
Ali
Sr. iOS
Rob
Lead Android
Dimitry
Sr. Android
Bryan
Sr. Full Stack Dev
Deniz
Sr. Full Stack Dev
Chaqib
Sr. Full Stack Dev
📊 Addendum — FIFA World Cup 2026™ Participation Research
Market size alone is a poor guide for participation strategy. Kinetica Group's host-city research (with Youth Sports Business Report) shows lasting participation legacy depends on where demand exists and how markets behave — demand varies dramatically between neighbouring communities (Queens, Orange County, Iztapalapa), so investment should follow local opportunity, not administrative boundaries. Four "Participation Growth Archetypes" emerged from the analysis:
Precision Engagement
Boston · Philadelphia · NY/NJ · Mexico City
Convert potential demand through highly localized engagement
Growth Corridor
Kansas City · Atlanta · Seattle
Expand participation alongside population growth
Scale & Diversity
Dallas · Houston · Miami
Prioritise diverse opportunities across large metro areas
Network
Los Angeles · SF Bay Area
Coordinate multiple interconnected participation ecosystems
| Host City | Youth Interested in Soccer | Annual Opportunity | Archetype |
|---|---|---|---|
| New York / New Jersey | 230,591 | $149M | Precision Engagement |
| Los Angeles | 227,320 | $133M | Network |
| Mexico City | 105,151 | $28M | Precision Engagement |
● Why it matters for WOOOBA
Equally large markets need entirely different approaches — NY/NJ and Mexico City share an archetype while LA behaves as a network of ecosystems. Growth is won neighbourhood by neighbourhood: exactly the community-level unit WOOOBA's model is built on.
Research: Kinetica Group · with Youth Sports Business Report · FIFA World Cup 2026™ host-city series · Inquiries on data insight for your business: Malcolm Mizen
"WOOOBA will become a $10 billion
force for good."
force for good."
Dan Lane
CEO, Head of Product · WOOOBA Sport
Now, go play some ball.
Methodology: Participant figures are estimates on a total-participation basis (national federations, Sport England, FIBA, FIFA; 2023–2026) and carry error bars. Only the UK is live today; the other eleven are modelled expansion. Growth is 15%/month for two years then a linear taper to 2% by month 60, applied to a market-scaled milestone — every country curve is a target trajectory, not a guarantee. Figures are revenue / gross profit (100%-margin game fees via the Wallet + top-up/cash-out fees); operating costs sit below this line. The P&L uses a stepped cost model: founder salary + sweat equity today (near break-even in Year 1), with paid headcount scaling to a real 12-country organisation by Year 5; three cases bracket the outcome — Bull (15% growth, lean cost, $434M net), Base (15% growth, full headcount, $147M net), Bear (10% growth, $30M net). Compound growth is highly rate-sensitive; all inputs editable. All figures USD.